English

Mann beißt Hund [man bites dog] – Come again? Who, what, when, where, how?

New ide­as al­ways rai­se ques­ti­ons: Why is a com­mu­ni­ca­ti­ons agen­cy cal­led li­ke this? Who ca­me up with that idea? What does it me­an?

Back in 1882 Charles A. Dana, publis­her of the New York Sun, fa­mous­ly sta­ted: “When a dog bi­tes a man, that’s not news. But when a man bi­tes a dog, that’s news.”

Our agen­cy is cal­led Mann beißt Hund be­cau­se we fol­low this long-established jour­na­listic princip­le as a ge­ne­ral gui­de­li­ne for com­mu­ni­ca­ti­ons. The claim is simp­le: The unusu­al at­tracts your at­ten­ti­on, not the or­di­na­ry. With our cli­ents we deve­lop ex­cep­tio­nal and uni­que to­pics, vi­su­als and chan­nels for com­mu­ni­ca­ti­ons, on- and off­line.

Who are we?

Mann beißt Hund is loca­ted in Hamburg’s crea­tive dis­trict of Bah­ren­feld. The agen­cy was foun­ded in 1999 by Nicola Wes­sin­g­hage and Mar­cus Flat­ten who both have their roots in jour­na­lism. Mann beißt Hund em­ploys 13 per­ma­nent mem­bers of staff with huma­nistic and sci­en­ti­fic back­grounds. We work toge­ther with a net­work of gra­phic desi­gners, web desi­gners, pro­gramm­ers, and pho­to­graph­ers. Our part­ners are tried and tes­ted. They fol­low the sa­me phi­lo­so­phy as we do.

Who are our clients?

We fo­cus on com­mu­ni­ca­ti­ons in the fiel­ds of edu­ca­tion, sci­ence and health. Among our cli­ents you will find uni­ver­si­ties, sup­pliers of school pro­ducts li­ke CASIO, e-learning pro­vi­ders, sci­en­ti­fic in­sti­tu­ti­ons li­ke DESY and health-oriented or­ga­ni­za­ti­ons li­ke the German Association of the Diagnostica Industry.

Our ser­vices:

• Stra­te­gic Consulting
• Media Rela­ti­ons
• Content Strategy
• Text
• Brand Development, Corporate Design
• Corporate Publishing
• Websites
• Management of Collaborations
• Events
• Trai­ning