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A new idea always conjures up questions: why is a PR agency called this? Who has this kind of idea? What does it mean?
"When a dog bites a man, that's not news. But when a man bites a dog, that's news." Charles A. Dana, publisher of the New York Sun, 1882.
Our agency is called Mann beißt Hund, because we gear our communication for companies and institutions towards this old journalistic ground rule which states that a piece of news occurs when something unusual happens instead of something normal. Together with our clients we develop articles from pure information which make news. This strikes journalists’ chords – and continues to do so even after seven years.
Mann beißt Hund is located in Hamburg’s creative district of Bahrenfeld. The agency was set up in 1999 by Nicola Wessinghage and Marcus Flatten who both have their roots in journalism. Mann beißt Hund employs 13 permanent members of staff with humanistic and scientific backgrounds. For graphical tasks we work together with a network of graphic designers, web designers, programmers and photographers. Our partners are tried and tested, they pursue the same philosophy as ourselves.
Our field of expertise covers education, publishing, IT and health, and our clients include Bildungshaus Westermann Schroedel Diesterweg, CASIO, Haufe Verlag and DAK, a German public health insurer. As a strong partner for regional and cultural topics Mann beißt Hund is also a prime contact for Hamburg Marketing GmbH.
Our primary goal is for our clients to appear credible in front of their target groups. This is achieved by pursuing a journalistic approach to communication, going beyond press relations. Our clients generally come from business sectors involving intangible goods, such as education, health or IT. These mainly comprise complex subject matters in which we get deeply involved.